Art Paul, the founding art director of Playboy magazine who created the familiar bunny logo that became the symbol of Hugh Hefner’s publishing and entertainment empire and who exerted a lasting influence on magazine design, died Saturday at a hospital in Chicago. He was 93.
The cause was pneumonia, said his wife, Suzanne Seed.
Hefner was developing his idea for a new men’s magazine in 1953 when he approached Mr. Paul, then working as a freelance illustrator and designer in Chicago. Hefner sought a clean, modern design for the magazine that he wanted to call Stag Party.
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